Curriculum
Course: Social Media Management 101
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Curriculum

Social Media Management 101

Introduction

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1. Foundations: Understanding the Social Media Landscape

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2. Planning: Building Your Roadmap

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3. Content Creation Essentials

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4. Scheduling & Publishing Power

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5. Engagement & Measurement & Growth

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6. Crisis Management & Social Media Reputation

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7. Social Media Advertising

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8. Advanced Social Media Automation Techniques

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9. Leveraging Data-Driven Social Media Strategy

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10. Influencer Marketing & Partnership Strategies

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Assignment MCQs

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Text lesson

Table of Content: Leveraging Data-Driven Social Media Strategy

 

Lesson 9.1: Social Media Analytics Beyond the Basics

  1. Understanding Advanced Metrics

    1. Engagement Velocity

    2. Sentiment Analysis

    3. Lifetime Value (LTV) of Followers

  2. Case Study: Starbucks: Using sentiment analysis to drive personalized marketing campaigns.

  3. Stat: Brands using sentiment analysis in their social media strategy see a 21% increase in engagement.

Lesson 9.2: Social Media Attribution Models

  1. Defining Attribution Models in Social Media

    1. First-touch vs. Last-touch vs. Multi-Touch Attribution

    2. Assisted Conversions and Their Impact

  2. Tools for Attribution Tracking

    1. Google Analytics, Facebook Analytics, Hootsuite Analytics

  3. Case Study: Coca-Cola’s journey in measuring social media impact on sales through a multi-touch attribution model.

  4. Stat: 75% of businesses using multi-touch attribution models see improved ROI on social media campaigns.

Lesson 9.3: Predictive Analytics in Social Media

  1. What is Predictive Analytics?

    1. Anticipating Future Trends and Consumer Behavior

    2. Using AI to Predict Social Media Outcomes

  2. How Predictive Analytics Helps with Content Strategy

    1. Forecasting Content Performance

    2. Tailoring Content for Maximum Reach

  3. Case Study: Netflix: Using predictive analytics for content recommendations and social media campaigns.

  4. Stat: 65% of marketers believe predictive analytics will be critical for optimizing their social media content in 2025.