Curriculum
Social Media Management 101
Introduction
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1. Foundations: Understanding the Social Media Landscape
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2. Planning: Building Your Roadmap
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3. Content Creation Essentials
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4. Scheduling & Publishing Power
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5. Engagement & Measurement & Growth
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6. Crisis Management & Social Media Reputation
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7. Social Media Advertising
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8. Advanced Social Media Automation Techniques
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9. Leveraging Data-Driven Social Media Strategy
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10. Influencer Marketing & Partnership Strategies
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Assignment MCQs
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Text lesson
Table of Content: Content Creation Essentials
Lesson 3.1: Writing Compelling Captions
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How to Craft Engaging Captions
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Using Call-to-Actions (CTAs)
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The Importance of Hashtags: Quality Over Quantity
Lesson 3.2: Visual Content Basics: Images
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Tips for Creating High-Quality Visuals
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Lighting and Composition Tips for Smartphone Photography
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Stock Image Sources (Unsplash, Pexels) and Branding
Lesson 3.3: Visual Content Basics: Simple Video
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How to Create Short-Form Videos for Engagement
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Importance of Video for Retention and Reach
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Recommended Tools for Editing Videos on Mobile
Lesson 3.4: Introduction to Content Curation
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What is Content Curation and Why is it Important
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Finding and Sharing Content from Relevant Sources
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Tips for Building Authority with Curated Content