Curriculum
Course: Social Media Management 101
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Curriculum

Social Media Management 101

Introduction

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1. Foundations: Understanding the Social Media Landscape

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2. Planning: Building Your Roadmap

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3. Content Creation Essentials

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4. Scheduling & Publishing Power

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5. Engagement & Measurement & Growth

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6. Crisis Management & Social Media Reputation

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7. Social Media Advertising

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8. Advanced Social Media Automation Techniques

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9. Leveraging Data-Driven Social Media Strategy

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10. Influencer Marketing & Partnership Strategies

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Assignment MCQs

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Text lesson

Table of Content: Building Your Roadmap

 

Lesson 2.1: Defining Your Brand’s Social Voice

  1. How to Define Your Brand Voice

  2. Adjusting Tone Across Different Platforms

  3. Consistency in Voice for Brand Recognition

Lesson 2.2: Pinpointing Your Content Pillars

  1. Identifying Content Pillars for Consistent Posting

  2. Examples of Content Pillars in Different Industries

  3. Aligning Content Pillars with Audience Interests

Lesson 2.3: Content Types That Connect

  1. Different Content Formats: Text, Images, Videos, Polls, and Stories

  2. Platform Preferences for Content Formats

  3. Best Practices for Engaging Visual Content

Lesson 2.4: Introduction to Content Calendars

  1. The Importance of a Content Calendar

  2. How to Organize Your Posting Schedule

  3. Basic Content Calendar Example and Tools

Lesson 2.5: Basic Competitor Check-up

  1. How to Analyze Competitors’ Social Media Strategy

  2. What to Look for: Frequency, Content Types, Engagement

  3. Using Competitor Insights for Your Own Strategy