Curriculum
Course: Social Media Management 101
Login

Curriculum

Social Media Management 101

Introduction

0/1

1. Foundations: Understanding the Social Media Landscape

0/2

2. Planning: Building Your Roadmap

0/2

3. Content Creation Essentials

0/2

4. Scheduling & Publishing Power

0/2

5. Engagement & Measurement & Growth

0/2

6. Crisis Management & Social Media Reputation

0/2

7. Social Media Advertising

0/2

8. Advanced Social Media Automation Techniques

0/2

9. Leveraging Data-Driven Social Media Strategy

0/2

10. Influencer Marketing & Partnership Strategies

0/2

Assignment MCQs

0/1
Text lesson

Table of Content: Social Media Advertising

 

Lesson 7.1: Basics of Social Media Advertising

  1. What Makes Social Media Ads Effective?: Understanding targeting, creative design, and budget allocation for ads.

  2. Platforms for Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, and their strengths.

  3. Example: Case Study: Airbnb – How their Instagram ad strategy effectively targeted specific demographics for global expansion.

Lesson 7.2: Advanced Ad Targeting & Retargeting Techniques

  1. Targeting Audiences with Precision: Using detailed data like demographics, interests, and behaviors to fine-tune ad campaigns.

  2. Retargeting Strategies: How to use Facebook Pixel and Google Ads for retargeting users who visited your website but didn’t convert.

Lesson 7.3: Measuring Ad Performance & Optimizing Campaigns

  1. Key Metrics to Track: Click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

  2. Optimizing Your Ads for Better ROI: How to A/B test creatives, ad copy, and audience segments.