Curriculum
Course: Social Media Management 101
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Curriculum

Social Media Management 101

Introduction

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1. Foundations: Understanding the Social Media Landscape

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2. Planning: Building Your Roadmap

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3. Content Creation Essentials

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4. Scheduling & Publishing Power

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5. Engagement & Measurement & Growth

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6. Crisis Management & Social Media Reputation

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7. Social Media Advertising

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8. Advanced Social Media Automation Techniques

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9. Leveraging Data-Driven Social Media Strategy

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10. Influencer Marketing & Partnership Strategies

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Assignment MCQs

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Text lesson

Table of Content: Understanding the Social Media Landscape

 

Lesson 1.1: What is Social Media Management (SMM)?

  1. Defining Social Media Management

  2. Difference Between Random Posting and Managed Presence

  3. Misconceptions About SMM

Lesson 1.2: Why Your Business Needs Social Media

  1. The Impact of Social Media on Business

  2. Benefits: Visibility, Engagement, Traffic, and Insights

  3. Case Study: Offline vs. Online Presence

Lesson 1.3: Platform Panorama: Choosing Where to Play

  1. Overview of Major Social Media Platforms

  2. Choosing the Right Platform Based on Your Business

  3. Demographics and Platform Fit

Lesson 1.4: Know Your Audience: The First Step to Engagement

  1. Importance of Understanding Your Audience

  2. Methods for Audience Research (Surveys, Data, Competitor Check)

  3. Creating Audience Personas

Lesson 1.5: Setting SMART Goals for Social Success

  1. Introduction to SMART Goals

  2. Connecting Goals to KPIs

  3. Examples of Measurable, Achievable Social Media Goals