Curriculum
Social Media Management 101
Introduction
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1. Foundations: Understanding the Social Media Landscape
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2. Planning: Building Your Roadmap
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3. Content Creation Essentials
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4. Scheduling & Publishing Power
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5. Engagement & Measurement & Growth
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6. Crisis Management & Social Media Reputation
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7. Social Media Advertising
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8. Advanced Social Media Automation Techniques
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9. Leveraging Data-Driven Social Media Strategy
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10. Influencer Marketing & Partnership Strategies
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Assignment MCQs
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Text lesson
Table of Content: Scheduling & Publishing Power
Lesson 4.1: Why Schedule Content? The Consistency Factor
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The Benefits of Scheduling Your Posts in Advance
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How Scheduling Saves Time and Ensures Consistency
Lesson 4.2: Knowing Optimal Posting Times
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Understanding the Best Time to Post for Engagement
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Using Analytics to Find Your Audience’s Active Hours
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Considering Time Zones for Global Audiences
Lesson 4.3: Native Scheduling Options
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Overview of Built-in Scheduling Tools for Facebook and Instagram
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Limitations of Native Tools
Lesson 4.4: Expanding Capabilities with Third-Party Tools
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Benefits of Third-Party Scheduling Tools
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Advanced Features: Content Libraries, Evergreen Posts, Unified Analytics
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Example: RecurPost’s Scheduling and Automation Features