Curriculum
Social Media Management 101
Introduction
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1. Foundations: Understanding the Social Media Landscape
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2. Planning: Building Your Roadmap
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3. Content Creation Essentials
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4. Scheduling & Publishing Power
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5. Engagement & Measurement & Growth
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6. Crisis Management & Social Media Reputation
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7. Social Media Advertising
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8. Advanced Social Media Automation Techniques
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9. Leveraging Data-Driven Social Media Strategy
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10. Influencer Marketing & Partnership Strategies
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Assignment MCQs
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Text lesson
Table of Content: Engagement & Measurement & Growth
Lesson 5.1: Mastering Engagement & User-Generated Content
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The Importance of Engaging with Your Audience
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Responding to Comments and Encouraging Interaction
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Leveraging User-Generated Content (UGC) for Authentic Engagement
Lesson 5.2: Reading & Learning from Your Analytics
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How to Use Analytics to Measure Success
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Key Metrics to Track: Reach, Engagement Rate, Clicks
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How to Adjust Your Strategy Based on Analytics Insights
Lesson 5.3: Staying Current & Moving Forward
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Keeping Up with Changes in Social Media Platforms
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Resources for Ongoing Learning (Blogs, Podcasts, Courses)
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How to Adapt to Algorithm Changes and Trends