Curriculum
Course: Social Media Management 101
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Curriculum

Social Media Management 101

Introduction

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1. Foundations: Understanding the Social Media Landscape

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2. Planning: Building Your Roadmap

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3. Content Creation Essentials

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4. Scheduling & Publishing Power

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5. Engagement & Measurement & Growth

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6. Crisis Management & Social Media Reputation

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7. Social Media Advertising

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8. Advanced Social Media Automation Techniques

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9. Leveraging Data-Driven Social Media Strategy

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10. Influencer Marketing & Partnership Strategies

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Assignment MCQs

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Text lesson

Table of Content: Advanced Social Media Automation Techniques

 

Lesson 8.1: Introduction to Social Media Automation

  1. What is Social Media Automation? An overview of how automation tools help streamline scheduling, publishing, and engagement.

  2. The Pros & Cons of Automation: When automation is helpful and when it may cause issues, such as loss of engagement or authenticity.

Lesson 8.2: Advanced Automation Strategies

  1. Setting Up Automated Responses: Using chatbots for common inquiries and engagement (e.g., ManyChat, Facebook Messenger bots).

  2. Cross-Platform Automation: How to synchronize content across multiple platforms, such as Instagram, Facebook, and Twitter, while tailoring each post to fit the platform’s audience.

  3. Example: How American Express uses automated social media posts and interactions to provide customer service through Twitter.

Lesson 8.3: Combining Automation with Human Touch

  1. Balancing Automation & Engagement: Best practices for combining scheduled posts with real-time engagement to maintain a humanized brand voice.

  2. Using Data to Drive Automated Decisions: How data-driven tools help decide the best times to post, frequency, and type of content.