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Social Media Marketing for Small Businesses

This course offers a no-fluff, action-oriented system to help you build, post, and grow on social media without the guesswork. ... Show more
Instructor
Debbie Moran
74 Students enrolled
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Social Media Marketing for Small Businesses is designed for busy entrepreneurs, solopreneurs, and small business owners who are tired of the overwhelming noise and want a clear, actionable roadmap to grow their business online. This course cuts through the clutter, offering a step-by-step system to create a strategic social media presence that actually drives engagement, sales, and growth without spending all day online.

You’ll learn how to harness the power of social media to build your brand, attract the right customers, and drive meaningful results. Whether you’re using Instagram, Facebook, LinkedIn, or TikTok, each module will show you how to reach your ideal audience with effective, goal-driven content and simple strategies for consistent engagement.

You’ll see how to:

• Set up and optimize your business profiles for maximum reach

• Choose the right social platforms based on your audience and goals

• Create posts that get attention, spark engagement, and lead to conversions

• Build a loyal community that actively engages with your content

• Track and analyze your results to refine your strategy

• Repurpose content for multiple platforms without reinventing the wheel

• Use tools like RecurPost to automate, schedule, and maintain consistency

• Grow your social media presence, whether you’re a team of one or working with a VA

• Turn social media into a powerful, evergreen marketing tool that works 24/7

This course is filled with practical tips, real-world examples, and ready-to-use templates to help you build a streamlined social media strategy that fits into your busy lifestyle. Whether you’re just starting out or want to improve your current social media efforts, you’ll leave with a clear, actionable plan that delivers real, measurable results.

Why Take This Course?

You will learn how to:

• Get your business seen on social media and in front of the right people

• Build a real, engaged community that drives results

• Track performance, measure success, and optimize for long-term growth

• Automate your social media efforts and save time while maintaining consistency

• Build confidence in your social media strategy, no guesswork required

If you’re ready to stop wasting time on random posts and learn how to build a social media presence that works, this course is for you.

Introduction
1. Foundations of Social Media Marketing
2. Strategic Social Media Planning
3. Content Creation and Community Engagement
4. Measuring and Analyzing Results
5. Social Media Automation & Time Management
6. Local Social Media Tactics for Small Businesses
7. Social Selling for Small Businesses
8. Common Mistakes and How to Avoid Them
Assignment MCQs
1. Is this course suitable for product sellers or service providers?
Both! Whether you sell physical products, digital goods, or offer services, this course provides strategies and examples tailored to all types of businesses.
2. Do I need prior social media experience to start?
Not at all. This course is perfect for beginners. We start from the basics and build up, so it’s ideal whether you’re new to social media marketing or need a fresh perspective.
3. Will this course help me drive traffic or increase sales?
Yes. You’ll learn how to drive both traffic and conversions. This course focuses on creating high-engagement content that leads to actual sales, email signups, and real business growth.
4. How much time will the course take?
The course itself takes about 1-2 hours to complete, but the real results come from implementing the strategies after you finish. It’s all about taking action!
5. Is this a live or pre-recorded course?
This course is pre-recorded, which means you can learn at your own pace. You can pause, rewind, and revisit any sections as often as you like.
6. What if social media platforms change their features later?
We keep the course updated. If major changes happen, you’ll have access to updated content and strategies to stay ahead of the curve.
7. Do I get a certificate when I finish the course?
Yes! Upon completing all modules and quizzes, you’ll receive a printable certificate that you can add to your resume or portfolio.
8. How long do I have access to the course?
You’ll get lifetime access to the course, including future updates. There’s no expiration date, so you can revisit it whenever you need a refresher.
9. What if I’m already active on social media but not seeing results?
This course is perfect for troubleshooting! We’ll help you identify and fix common issues, tweak your strategies, and get you on track to seeing better results.
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Course details
Duration 1 Hour
Lectures 17
Video 37 Mins
Quizzes 1
Level Beginner
Basic info
  • Title: Social Media Marketing for Small Businesses
  • Modules: 8, packed with actionable strategies and real-world tips
  • Extras: Templates, checklists, case studies, and tool tutorials
  • Level: Beginner / Intermediate
  • Time Needed: 1-2 hours (learn at your own pace)
  • Language: English
  • Certificate: Yes, perfect for your resume or portfolio
  • Device: Works on desktop, tablet, or phone
Course requirements

  • Curiosity and basic digital skills

  • Internet access and any device with a screen

  • A social media business account (or willingness to create one)

  • Interest in growing your business online

  • Willingness to experiment and tweak strategies

  • Optional: Access to a tool like RecurPost for automation practice

Intended audience
  • Small business owners looking to grow their brand and drive results on social media
  • Solopreneurs and freelancers who want to leverage social media to attract clients and customers
  • Content creators, coaches, and product sellers ready to build a social media strategy that converts
  • Marketing teams looking for a clear, easy-to-follow approach to grow without ads
  • Anyone tired of guesswork and ready to implement a proven system for social media success
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