Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Strategic Social Media Planning

Part 1: Defining Your Target Audience

  1. Identifying your ideal customer

  2. Creating buyer personas

  3. Understanding your audience’s online behavior

Part 2: Conducting a Social Media Audit

  1. Analyzing your current social media presence (if any)

  2. Evaluating competitors’ social media strategies

  3. Identifying opportunities and gaps

Part 3: Choosing the Right Social Media Platforms

  1. Selecting platforms based on target audience and business goals

  2. Understanding the strengths and weaknesses of each platform

  3. Best practices for each platform

Part 4: Content Strategy and Planning

  1. Developing a content calendar

  2. Identifying content themes and pillars

  3. Repurposing content across platforms