Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Content Creation and Community Engagement

Part 1: Content Creation Fundamentals

  1. Understanding different content formats (text, images, videos, stories, etc.)

  2. Principles of effective visual communication

  3. Writing compelling copy for social media

Part 2: Platform-Specific Content Best Practices

  1. Creating content for Facebook, Instagram, Twitter, LinkedIn, TikTok, and other relevant platforms

Part 3: Tools and Resources for Content Creation

  1. Graphic design tools (Canva, Adobe Spark)

  2. Video editing tools (InShot, CapCut)

  3. Free photo and video resources

  4. Content scheduling and management tools

Part 4: Building and Engaging Your Community

  1. The importance of community building

  2. Strategies for increasing followers and fans

  3. Encouraging interaction and participation

  4. Responding to comments and messages

  5. Conducting polls and Q&A sessions

  6. Running contests and giveaways