Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Foundations of Social Media Marketing

Part 1: The Importance of Social Media Marketing for Small Businesses

  1. Why social media is crucial for small businesses

  2. Benefits of social media marketing (increased brand awareness, lead generation, etc.)

  3. Common social media marketing myths

Part 2: Understanding the Social Media Landscape

  1. Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)

  2. Understanding platform demographics and user behavior

  3. Identifying emerging social media trends

Part 3: Setting Social Media Goals and Objectives

  1. Defining SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)

  2. Aligning social media goals with overall business objectives

  3. Identifying Key Performance Indicators (KPIs) for social media success