Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Local Social Media Tactics for Small Businesses

Part 1: Why Local Social Media Still Wins

Part 2: Optimizing Profiles for Local Discovery

  1. Setting Up Local Keywords & Details
  2. Linking Profiles for Discoverability

Part 3: Local Content That Connects

  1. Real-Life Stories & Customer Shoutouts
  2. Showcasing Events & Behind-the-Scenes

Part 4: Using Local Tags, Hashtags & Geotags

  1. Google Business Profile: Your Local Growth Engine
  2. Setting Up & Scheduling Updates
  3. Leveraging Reviews & Posts

Part 5: Local Partnerships & UGC

  1. Partnering with Local Brands
  2. Encouraging & Sharing User-Generated Content