Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Social Selling for Small Businesses

Part 1: What Is Social Selling (and What It’s Not)

Part 2: The Soft-Sell Formula

  1. Awareness
  2. Engagement
  3. Value
  4. Offer
  5. Conversion

Part 3: Content That Converts

  1. Storytelling & Testimonials
  2. Tutorials & Interactive Posts

Part 4: Turning Conversations Into Conversions

  1. Managing DMs & Comments
  2. Automating Replies When Needed

Part 5: Profile Optimization for Selling

  1. Pinning Posts
  2. Setting Up Highlights
  3. Calls-to-Action