Curriculum
Course: Social Media Marketing for Small Businesses
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Curriculum

Social Media Marketing for Small Businesses

Introduction

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1. Foundations of Social Media Marketing

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2. Strategic Social Media Planning

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3. Content Creation and Community Engagement

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4. Measuring and Analyzing Results

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5. Social Media Automation & Time Management

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6. Local Social Media Tactics for Small Businesses

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7. Social Selling for Small Businesses

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8. Common Mistakes and How to Avoid Them

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Assignment MCQs

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Text lesson

Table of Content: Influencer Marketing

Part 1: Understanding Social Media Analytics

  1. Key Social Media Metrics (Reach, Engagement, Impressions, etc.)
  2. Using Platform-Specific Analytics Tools (Facebook Insights, Instagram Insights, etc.)
  3. Using Third-Party Analytics Tools

Part 2: Analyzing and Reporting on Social Media Data

  1. Creating Social Media Reports
  2. Identifying Trends and Patterns
  3. Calculating ROI (Return on Investment)

Part 3: Optimizing Your Social Media Strategy

  1. Using Data to Improve Content & Engagement
  2. A/B Testing Different Approaches
  3. Staying Up-to-Date with Algorithm Changes

Part 4: Introduction to Social Media Advertising

  1. Overview of Paid Social Media
  2. Facebook Ads & Instagram Ads
  3. Setting Up Your First Campaign