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B2B vs B2C Social Media Strategies That Work

This course empowers entrepreneurs, marketers, and small business owners to master platform-specific social media strategies that actually drive results. You’ll ... Show more
Instructor
Debbie Moran
65 Students enrolled
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B2B vs B2C Social Media Strategies That Work.png

B2B vs B2C Social Media: Strategies That Work is a detailed program built for business owners, marketers, and agency professionals who want to get social media right without confusion or wasted time.

This course guides you through every major difference between posting for businesses and connecting with consumers. The lessons walk you through how to choose the best platforms, share content that fits your audience, and build a plan that leads to real results.

You’ll see how to:

• Spot the differences between B2B and B2C communication and goals

• Match your message, rhythm, and visuals to each audience

• Choose platforms and times that make sense for your field

• Build trust with B2B content and spark interest with B2C posts

• Map out your plan for every step of the customer journey

• Create a voice that feels genuine for each group you serve

• Bring in voices from your team, customers, or partners

• Keep your response calm and professional when things get tough

• Use smart tools to post and schedule, while keeping your content personal

• Track what works and adjust as your business grows

This program uses clear examples, real-world stories, and easy templates so you can move quickly from lesson to action. Whether you are new to social media or ready to refresh your approach, you’ll finish with a step-by-step guide you can trust.

Why take this course?

You will learn how to:

• Build a plan you can follow, with no guesswork

• Share your message so it reaches the right people

• Stay steady and confident, even when things change

When you are ready to create social posts that bring you new leads, customers, and real engagement, this course will show you how.

1. Is this course only for B2B or B2C?
No. It covers both. You’ll see side‑by‑side comparisons and pick what fits your business best.
2. Do I need to do projects or just watch videos?
You’ll do simple tasks and worksheets. It’s hands-on so you don’t just watch, you build.
3. Which platforms will be taught?
We’ll cover Facebook, Instagram, LinkedIn, TikTok, YouTube, and more. The principles work for new apps too.
4. What if things change (algos, new features)?
We’ll keep the course updated. You’ll receive new tips and strategies when platforms shift.
5. Can I get help if I’m stuck?
Yes. There’s a space to ask questions, share your work, and we’ll point you to extra resources when needed.
6. Do I need any paid software?
Nope. You can use free tools or just your own accounts to try the lessons out.
7. Do I get a certificate?
Yes! Finish the modules and quizzes, and get a downloadable certificate.
8. How long can I access the course?
Forever. Once you enroll, you keep access along with any updates.
9. What if I only care about one side (B2B or B2C)?
You can skip the parts you don’t need. Use the lessons that apply to your area.
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Course details
Duration 1 Hour
Lectures 12
Video 41 Mins
Quizzes 1
Level Beginner
Basic info
  • Title: B2B vs B2C Social Media: Strategies That Work
  • Modules: 10, packed with action steps
  • Extras: Case studies, templates, quizzes, downloadables
  • Level: Beginner / Intermediate
  • Time Needed: 1-2 hours (your pace, your schedule)
  • Language: English
  • Certificate: Yes. Print it, post it, add it to your resume
  • Device: Works on desktop, tablet, phone, anywhere
Course requirements
  • Curiosity and basic digital skills
  • Internet, plus any device with a screen
  • Accounts on at least one major social platform
  • Willingness to try, test, and tweak new ideas
  • Optional: Access to a tool like RecurPost for bonus practice
Intended audience
  • Small business owners who want to get noticed
  • Freelancers ready to boost client results
  • Students or job seekers with digital marketing in their sights
  • Content creators and brand managers aiming higher
  • Anyone tired of posting into the void and wants a clear plan