TOC: B2B vs B2C Social Media: Strategies That Work

Module 1: Foundations – B2B vs B2C in a Digital World

• 1.1 What is B2B and B2C Marketing?

• 1.2 Understanding Buyer Psychology

• 1.3 Why Social Strategy Must Differ

Module 2: Choose the Right Platform

• 2.1 Platform Breakdown: B2B vs B2C

• 2.2 Matching Platform to Audience Behavior

• 2.3 Posting Frequency & Timing

Module 3: Craft Magnetic Content

• 3.1 Content Formats That Convert

• 3.2 Tone, Voice, and Messaging

• 3.3 Building Content Around Goals

Module 4: Engagement, Funnels, and Influence

• 4.1 How to Engage & Build Community

• 4.2 Mapping Social Content to Buyer Journey

• 4.3 Using Influencers and Advocates

Module 5: Strategy, Tools & Trends for 2025

• 5.1 Measuring What Matters

• 5.2 Social Media Trends to Watch

• 5.3 Building a Sustainable Strategy

Module 6: Content Calendars for B2B vs B2C

• 6.1 Structuring a B2B Content Calendar

• 6.2 Structuring a B2C Content Calendar

• 6.3 Planning Cross-Platform Workflows

Module 7: B2B vs B2C Brand Voice Development

• 7.1 Defining Brand Voice for B2B vs B2C

• 7.2 Real Examples: Voice in Action

• 7.3 Voice Guidelines for Teams or Freelancers

Module 8: Crisis Communication & Social Etiquette

• 8.1 What Social Etiquette Looks Like in B2B vs B2C

• 8.2 Handling Negative Comments

• 8.3 Crisis Response: Fast, Empathetic, On-Brand

Module 9: Social Media Automation and AI Tools

• 9.1 Smart Automation for B2B vs B2C

• 9.2 Using AI in Content Creation

• 9.3 Risks and Best Practices

Module 10: B2B vs B2C Social Selling & DMs

• 10.1 What Is Social Selling (and How B2B vs B2C Use It)?

• 10.2 DM Templates and Response Tactics

• 10.3 Driving Traffic to DMs or Inboxes