Curriculum
Pinterest Marketing: Turning Pins into Profits
Introduction
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1. Basics of Pinterest for Business
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2. Pinterest Strategy & Content Planning
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3. Designing High-Converting Pins
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4. Growth, Engagement & Traffic
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5. Tracking, Optimizing & Scaling
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6. Advanced SEO & Content Repurposing
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7. Pinterest Trends & Seasonal Planning
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8. Pinterest for Lead Generation & Email Growth
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9. Pinterest for E-Commerce & Product-Based Brands
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10. Managing Pinterest with a Team or Virtual Assistant(VA)
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Assignment MCQs
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Text lesson
Table of Content: Tracking, Optimizing & Scaling
Part 1: Pinterest Analytics Deep Dive
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Understanding impressions, saves, outbound clicks, and CTR
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Spotting trends in your top content
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Using Pinterest Analytics + Google Analytics together
Part 2: Continuous Testing & Optimization
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A/B testing image styles, copy, and content types
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Repurposing top-performing Pins for extended reach
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(Soft plug: RecurPost helps reshare high-performers effortlessly)
Part 3: Intro to Pinterest Ads (Optional)
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Boosting top Pins with small budgets
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How to launch your first ad campaign
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Comparing organic vs paid performance