Curriculum
Course: Pinterest Marketing: Turning Pins into P...
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Curriculum

Pinterest Marketing: Turning Pins into Profits

Introduction

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1. Basics of Pinterest for Business

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2. Pinterest Strategy & Content Planning

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3. Designing High-Converting Pins

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4. Growth, Engagement & Traffic

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5. Tracking, Optimizing & Scaling

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6. Advanced SEO & Content Repurposing

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7. Pinterest Trends & Seasonal Planning

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8. Pinterest for Lead Generation & Email Growth

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9. Pinterest for E-Commerce & Product-Based Brands

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10. Managing Pinterest with a Team or Virtual Assistant(VA)

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Assignment MCQs

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Text lesson

Table of Content: Pinterest Strategy & Content Planning

Part 1: Setting Pinterest Goals & KPIs

  1. Creating SMART goals aligned with business objectives

  2. Key metrics to track: clicks, saves, impressions, conversions

  3. Connecting Pinterest activity to your funnel stages

Part 2: Pinterest SEO & Keyword Strategy

  1. Understanding Pinterest’s search-first algorithm

  2. Finding keywords using Pinterest-native tools

  3. Optimizing Pin titles, descriptions, and boards

Part 3: Planning with Purpose

  1. Building a content calendar tailored to offers and seasons

  2. Grouping content around launches, promos, or funnels

  3. (Soft plug: Use RecurPost to batch-plan and stay consistent)