Curriculum
Course: Pinterest Marketing: Turning Pins into P...
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Curriculum

Pinterest Marketing: Turning Pins into Profits

Introduction

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1. Basics of Pinterest for Business

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2. Pinterest Strategy & Content Planning

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3. Designing High-Converting Pins

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4. Growth, Engagement & Traffic

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5. Tracking, Optimizing & Scaling

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6. Advanced SEO & Content Repurposing

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7. Pinterest Trends & Seasonal Planning

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8. Pinterest for Lead Generation & Email Growth

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9. Pinterest for E-Commerce & Product-Based Brands

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10. Managing Pinterest with a Team or Virtual Assistant(VA)

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Assignment MCQs

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Text lesson

Table of Content: Basics of Pinterest for Business

Part 1: Why Pinterest is Different (and Impactful)

  1. Pinterest is a visual search engine, not just a social platform

  2. How it drives long-term, evergreen traffic

  3. Why Pinterest works even without followers

Part 2: Understanding Pinterest Users & Intent

  1. Who uses Pinterest and what they search for

  2. B2C, B2B, and niche-specific examples

  3. What buyers expect on Pinterest vs other platforms

Part 3: Pinterest Account Setup & Optimization

  1. Switching to a business account

  2. Optimizing profile and bio with keywords

  3. Claiming your website + enabling Rich Pins